Wednesday, May 19, 2010

Internet Marketing

How does Internet Marketing works?

Internet Marketing is what business owners do to have more sales aside from having our own establishment. Business owners nowadays are more on Internet. Using Internet to market their business and expand their market.

Here are some ways to do Online Marketing:

Corporate Website

To attract customers to visit your website, it should have good web designed according to the products or services that you offer to the customers or buyers. It should have product descriptions, gallery, price, availability of the product [if it's on-stock or re-stock] and what are the items or assurance that included if they will buy the product or avail your company services.

Online Advertisement

Many online classified ads website where you can post your products. Make sure to be informative since you are only posting on the online advertisement. Include the product descriptions, contact person, contact number, email address, location and the price of the product.

Online Forums

Most of the forums nowadays has "Buy and Sell" section with different categories such as Clothing and Accessories, Gadgets, Computer, Health, Automotive and etc. You can post your product if it falls from these categories. For instance, you are selling brand new clothes and accessories, you will post it under the category of Clothing and Accessories.

All these types of Internet Marketing is not easy. It has very tight of competition among others especially if you are selling the same product [with same or different brand]. Your selling price and what come in package will matter. Either you selling it as brand new or second-hand.

Advantage of Internet Marketing

Internet marketing is relatively cheap compared with the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of the budgets of traditional advertising. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Hence, companies have the advantage of attracting consumers in a medium that can deliver results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals.

Disadvantage of Internet Marketing

Buyer's doesn't have an ability to touch, test and see the product that you are selling online. However sellers assure the buyers that the product that they're selling high quality of their product and guarantee the buyer to have a one year full warranty on purchased.


Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information be kept private. Companies provide guarantees on their websites, taking customer information will be kept private.

Over all, Internet Marketing is the effective way to market your product. It could be branded new or second-hand items. Just beware of the bogus buyers.

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