NEW YORK, Aug 31, 2010 (BUSINESS WIRE) -- Significantly added bodies acquisition online bloom advertisements accessible in arresting with diseases and acquirements about the ancillary furnishings and assurance of medication, according to About.com's 2010 Bloom Study.
The study - conducted online in June - which sought to understand how users are consuming online health content, also measure the perceptions and attitudes toward health care advertising. T
he behavior of users online about medical conditions and diagnoses, as well. The results of the study revealed these people are using the Internet to take charge of their health and better educated about the condition and treatment options.
"Health users are more attractive to accordant advertisements as accommodation authoritative tools, back those ad letters are appropriately affiliated to the consumer's charge or goal," said Evan Minskoff, carnality president, marketing, the About Group. "Advertisers can reach potential customers more effectively when you align the posts of content that helps deepen the relevance of a brand to consumers at key moments of need."
The study found that people are finding health ads helpful in coping with illness and learning about the medication. For example, 58 percent of respondents said they are looking for pharmaceutical advertisers to provide them with information on possible side effects and drug safety, while 47 percent said they watch the ads to help them copes with a condition or disease. Both abstracts represent at atomic 100 percent increases over aftermost year's results.
More than half of respondents also said they look at the ads of health to determine the efficacy of drugs. Analysis from this year's abstraction additionally revealed:
Online ads enable consumers health as a result of viewing an online advertisement of health:
• 44 percent of the drugs investigated in more detail as a result of viewing an online ad on health, compared with 36 percent in 2009.
• 35 percent talk to your doctor after seeing an ad online health.
Sixty percent of survey respondents said they took action as a result of seeing a healthcare ad on About.com. Among this group, he following actions were taken :
• 70 percent of the drug investigated in more detail.
• 56 percent talked to their doctor.
• 33 percent batten to friends/family about the medication.
• 24 percent visited a pharmaceutical website. Participants also showed that print health tips (40 percent), offers a free trial (38 percent), and brief user stories (29 percent), helped the general health announcements.
The study - conducted online in June - which sought to understand how users are consuming online health content, also measure the perceptions and attitudes toward health care advertising. T
he behavior of users online about medical conditions and diagnoses, as well. The results of the study revealed these people are using the Internet to take charge of their health and better educated about the condition and treatment options.
"Health users are more attractive to accordant advertisements as accommodation authoritative tools, back those ad letters are appropriately affiliated to the consumer's charge or goal," said Evan Minskoff, carnality president, marketing, the About Group. "Advertisers can reach potential customers more effectively when you align the posts of content that helps deepen the relevance of a brand to consumers at key moments of need."
The study found that people are finding health ads helpful in coping with illness and learning about the medication. For example, 58 percent of respondents said they are looking for pharmaceutical advertisers to provide them with information on possible side effects and drug safety, while 47 percent said they watch the ads to help them copes with a condition or disease. Both abstracts represent at atomic 100 percent increases over aftermost year's results.
More than half of respondents also said they look at the ads of health to determine the efficacy of drugs. Analysis from this year's abstraction additionally revealed:
Online ads enable consumers health as a result of viewing an online advertisement of health:
• 44 percent of the drugs investigated in more detail as a result of viewing an online ad on health, compared with 36 percent in 2009.
• 35 percent talk to your doctor after seeing an ad online health.
Sixty percent of survey respondents said they took action as a result of seeing a healthcare ad on About.com. Among this group, he following actions were taken :
• 70 percent of the drug investigated in more detail.
• 56 percent talked to their doctor.
• 33 percent batten to friends/family about the medication.
• 24 percent visited a pharmaceutical website. Participants also showed that print health tips (40 percent), offers a free trial (38 percent), and brief user stories (29 percent), helped the general health announcements.
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